A customer finishes shopping, says thank you and walks out. That is a useful moment to make feedback easy—not to demand a five-star rating. A direct Google review link takes customers to your review form without asking them to search for your shop first.
This guide explains how to get the link and a QR code, test them, and write a polite request. You do not need to buy a review-management subscription to start.
The quick answer
In the Google account managing your Business Profile, open the profile, choose Read reviews → Get more reviews, then copy the link. On a computer, you can also save the displayed QR image. Google currently says its review QR-code generation is available in a computer browser rather than on mobile. See Google’s official review-link instructions.
Before you begin
Check that you are managing the correct shop profile, especially if your business has several branches. The shop name and location should match the counter where you will display the code. If you have not created your listing yet, start with our Google Maps setup guide for Indian small businesses.
Create and test your link
Use the profile’s review-sharing panel rather than copying the general Maps address from your browser. Keep the link in a note labelled with your shop name and branch. Before sending it to customers, open it yourself and check the business shown. Test on another phone as well; a link that works in your signed-in owner account should still lead a customer to the right place.
Do not post a test review of your own business. Testing the destination is enough. Avoid asking a customer to send you a screenshot as proof that they reviewed you: feedback should remain voluntary.
Make a counter card people can actually use
A clear card is more useful than a large poster covered in instructions. Put the shop name at the top, the QR image in the centre and a short invitation below it. Leave space around the code and use a high-contrast print. Scan the printed version before making more copies; glossy covers, folds and poor printing can make a code difficult to read.
Suggested card wording: “Visited our shop? Share your honest experience. Scan to leave a Google review. Thank you.” This is an example you can adapt, not an official Google template.
Keep a review card separate from your payment QR. Label both clearly so someone paying for groceries does not accidentally open the feedback page. If you replace a card, scan the replacement again.
A polite WhatsApp request you can copy
Namaste! Thank you for shopping with [Shop name]. If you would like to share your experience, you can leave an honest Google review here: [Review link]. Your feedback helps us understand what to improve. Thank you!
Send a request in an appropriate existing customer conversation, without turning it into repeated promotion. Replace both placeholders and test the link before sending. Avoid adding customers to groups just to collect reviews. For organising genuine orders and follow-ups, see our WhatsApp Business guide.
Ask for feedback without manipulating ratings
Google prohibits incentives, fabricated experiences and selectively requesting positive reviews. Invite genuine feedback, accept criticism and let customers choose whether to respond. Do not tie a discount, gift, refund or service to a review. Do not pressure someone to post while standing at your counter, supply words they must include, or set staff review quotas. Check Google’s contribution policy for the complete rules.
If the link or QR code does not work
| Problem | First check |
|---|---|
| The wrong shop opens | Return to the correct branch’s profile and copy its review link again. |
| The printed code will not scan | Test the saved image on-screen, then reprint clearly with space around the code. |
| The QR option is missing on your phone | Try your managed profile in a computer browser, following Google’s current instructions. |
| A customer does not want to review | Thank them and leave the choice with them. Do not keep asking. |
What to measure over the next month
Record a baseline before putting up the card: your existing review count, common feedback themes and how you currently answer customers. After a few weeks, check whether the card is easy to find and whether feedback points to a service problem you can fix. A review count alone does not tell you how much extra business you received.
Do not promise yourself a specific Google ranking from a certain number of reviews. Pair honest feedback with accurate opening hours, useful photos and reliable service. Our low-cost local marketing ideas offer other practical steps.
Checked on 20 October 2026 against Google’s official help and contribution-policy pages linked above. Menu labels and feature availability can change. The examples and templates here are original illustrations, not promises of traffic or sales.